Senior Consultant- Adobe Analytics and Personalization (Technical Product Owner)

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Date: Jun 13, 2022

Location: Toronto, Ontario, Canada

Company: Deloitte

Job Type: Permanent 
Primary Location: Toronto, Ontario, Canada 
All Available Locations: Montreal; Ottawa; St. John's; Toronto; Vancouver 


Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.
Have many careers in one Firm.
Partner with clients to solve their most complex problems
Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness. 


Join Deloitte Digital and be part of our customers’ business transformation!

What will your typical day look like?

As a member of the Advertising, Marketing and Commerce (AMC) team, you will be working on marketing transformation projects based on client needs and objectives. You will have the opportunity to work across industries and subject matters across the marketing function. Your day to day will include: 
-    Working with clients to assess capabilities and gaps in achieving their marketing objectives
-    Growing your understanding of various marketing technologies and how they improve results and drive efficiencies 
-    Developing deliverables and materials to support your broader project team in delivering project objectives e.g. project status documents, presentations, research reports, illustrative architectures
-    Conduct industry-wide research to understand competitive benchmarks and customer experiences 

About the team

The AMC team designs and implements solutions that engage and activate customers through the customer journey. We help clients turn brand values into measurable business growth through personalized content, communications, and experiences that engage and inspire customers to act. And in doing so, we help transform marketing and operations into modern, data-driven, creatively focused marvels.

AMC offers a truly distinctive, diverse and inclusive talent experience that allows our people to do meaningful work; we also offer them opportunities for growth, learning, and leadership wherever they are in their careers.

Enough about us, let’s talk about you

You are someone who has:
•    Understanding of the digital analytics space and ability to design and implement Adobe analytics  for websites and mobile applications using Adobe Launch
•    Ability to assess and audit current state of analytics implementations to identify gaps, find technical issues with the code or configuration and recommend optimal technical solutions 
•    Ability to provide thought leadership for data collection and ways to standardize across a global environment and assist in establishing governance standard methodologies.
•    Ability to troubleshoot web analytics and personalization implementations across multiple environments, browsers, and platforms
•    Abilty to craft technical implementation instructions for developers including both data layer instructions and data attributes to align with Business Requirements Document (BRD) and Solution Design Reference (SDR)
•    Hands on experience implementing digital marketing, analytics and other tags through Tag Management Systems and utilizing Javascript to support advanced tagging solutions
•    Knowledge of products within the Adobe Experience Cloud and how different integrations work with Adobe Analytics. 
•    Knowledge of Adobe Mobile Services and Adobe Mobile SDK Tools 
•    Solid client management skills – experience agency side and/or supporting large, diverse internal client groups
•    Ability to effectively articulate business requirements in the form of user-stories and oversee implementations as product owner.
•    Excellent technical, written, and verbal communication skills.
•    A strong team player with initiative and self-motivation.
Preferred Qualifications
•    Experience managing Adobe Analytics implementations (2 years+).
•    Experience managing Adobe Target implementations (2 years+).
•    Strong background in front-end web development experience using JavaScript, jQuery, OO JavaScript, HTML5, CSS and other (3 years+).
•    Experience in managing, developing and deploying complex JavaScript solutions (3 years+).
•    Experience as a technical lead and/or project management experience (2 years+).
•    Experience with Tag Management Systems, preferably Adobe Launch/Tealium/GTM or equivalent
•    Experience with Adobe Experience Cloud products (Adobe Analytics, Adobe Target and Audience Manager).
•    Experience delivering personalized content, recommendations and A/B testing, preferably multi-channel.
•    Experience with Adobe Mobile Services and Adobe Mobile SDK Tools is a plus.
•    Experience creating technical documentation and training materials.
•    Experience as Agile Product Owner.


Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:

  • Lead the way: Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.
  • Serve with integrity: Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.
  • Take care of each other: We look out for one another and prioritize respect, fairness, development, and well-being.
  • Foster inclusion: We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.
  • Collaborate for measurable impact: We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.

The next step is yours

Sound like The One Firm. For You? Apply by [insert date].

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action PlanReconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

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