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Digital Activations Lead (Manager), Deloitte Global Brand

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Date Posted: Feb 16, 2021

Reference Code: 61903-en_US

Job Type: Permanent 
Primary Location: Toronto, Ontario, Canada 
All Available Locations: Toronto 


Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Experience a firm where wellness matters.
Be expected to share your ideas and to make them a reality.


What will your typical day look like?



Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cuttingedge products and services that deliver outstanding value and that are global in vision and scope? Work with premier thought leaders in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?


  • Lead the development of digital strategies supporting signature Global Brand programs, working closely with colleagues to create integrated activations that meet program goals.
  • Oversee the execution of each activation via agency support and ensure its adoption across the Deloitte network, as a core program team member. Additionally, the you will support signature Global Communications, Global Talent, and Global Chief Marketing Officer (CMO) programs in an advisory capacity, providing guidance and subject matter expertise on the digital components of the activation. Proven experience conceptualizing and operationalizing best in class digital campaign strategies and ensuring their execution from campaign brief through deployment is critical to this role. Expertise in setting smart objectives, developing target audiences, and connecting the latest digital trends to strategy is vital to success, as this role is counted on to communicate and demonstrate how digital intersects with the broader brand strategy. Familiarity with leading and educating internal stakeholders, cross-functional team mebers , and external business partners while balancing scope, cost, risk, and quality is a must.
  • Handle shifting priorities and to work effectively in a fast-paced environment while managing multiple priorities. Those with a strong entrepreneurial spirit, process orientation, and client service skills will thrive in this team environment.
  • Co-create the brief supporting signature Global Brand programs
  • Synthesize historical data and trends to inform and support activation strategies
  • Lead the development the digital strategy supporting each program activation, including setting SMART objectives, identifying target audiences, and making paid, earned, and owned media recommendations
  • Design and present digital campaign strategy with the goal of receiving buy in from senior-level decision makers within the Global Brand, Communications and Talent teams
  • Integrate digital into the larger strategy supporting each Global Brand activation; presenting to senior-level decision makers to obtain support and investment
  • Align leadership, agencies, and key stakeholders in support of signature brand programs
  • Schedule and facilitate meetings to ensure timely completion of all digital milestones
  • Operationalize and oversee the execution of digital strategy from internal and external agencies
  • Drive local adoption, leveraging internal communities for communications


About the team



Deloitte Global Culture:


At Deloitte, we expect results. Incredible—tangible—results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and lead global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has an opportunity to lead. We see the importance of your perspective and your ability to create value. We want you to fit in—with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out—with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark. Deloitte Global supports our talented professionals in answering the question: What impact will you make?


In Deloitte Global Brand, we make an impact by developing tools and resources to create an exciting and engaging brand identity that is consistent. Our digital solutions and strategies provide best-in-class tools for elevating brand awareness and promoting collaboration and connectivity.


Enough about us, let’s talk about you



You are someone with:


  • Bachelor’s degree
  • Experience developing strategic marketing plans required
  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
  • 3 plus years of digital marketing/social media experience within corporate communications or agency environments
  • Detail-oriented with excellent follow-through skills
  • Demonstrated ability to lead, motivate, and influence a myriad of cross-functional teams
  • Strong persuasive written and verbal communication skills – able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
  • Technically proficient


Why Deloitte?

Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. We do this by making three commitments to you:

  • You will lead at every level: We grow the world’s best leaders so you can achieve the impact you seek, faster.
  • You can work your way: We give you the means to be flexible in how you need and want to work, and we have innovative spaces, arrangements and the mindset to help you be wildly successful.
  • You will feel included and inspired: We create a deep sense of belonging where you can bring your whole self to work.

The next step is yours

Sound like The One Firm. For You?

At Deloitte we are all about doing business inclusively – that starts with having diverse colleagues of all abilities!  We encourage you to connect with us at if you require an accommodation in the recruitment process, or need this job posting in an alternative format. We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

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