Senior Manager, Marketing

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Date: Jun 17, 2022

Location: Toronto, Ontario, Canada

Company: Deloitte

Job Type: Permanent 
Reference code: 106041     
Primary Location: Toronto, Ontario, Canada 
All Available Locations: Toronto 


Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

Learn from deep subject matter experts through mentoring and on the job coaching
Leverage the Deloitte CPA Advantage program, a comprehensive support program for CPA modules and the CFE.
Be encouraged to deepen your technical skills…whatever those may be.
Build your leadership skills at Deloitte University.
Have many careers in one Firm.
Partner with clients to solve their most complex problems
Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness. 
Enjoy My Benefit Dollars - a flexible benefit to support your physical, financial and emotional well-being. 
Experience a firm where wellness matters.
Experience MyFlex and an agile work environment where work is what you do not where you do it
Experience MyFlex where reduced hours or seasonal work allows you to meet your personal goals.
Build a network of colleagues for life
Have an impact that matters through pro bono and significant volunteer opportunities.
Be empowered to lead and have impact with clients, our communities and in the office.
Be expected to share your ideas and to make them a reality.
Be part of a firm that leads the way and pushes themselves to look like contemporary Canada.
Grow your network and your knowledge by joining one of our many Employee Resource Groups.


Do you want to serve as a trusted advisor and work with the Marketplace leaders to plan and execute a full complement of marketing initiatives to drive growth and enhance market positioning? Keep reading!

What will your typical day look like?

Deloitte is seeking a Senior Marketing Manager who will be responsible for executing the national strategic marketing plan for some of the most strategic parts of our business.  Working with the leaders of various service areas, you will serve as a trusted advisor and work to execute a full complement of marketing initiatives to drive growth and enhance market positioning.

Responsibilities include:

  • Serve as a trusted advisor and work with several practice and service leads to plan and execute a full complement of marketing initiatives to drive growth and enhance market positioning, which may include:
    • Strategy development aligned to business priorities
    • Support and execute the initiatives outlined in the marketing plans, including campaigns and activities to support lead generation and brand
    • Surface, design and execute events (in-person and virtual) geared toward client education, relationship building and revenue growth including, but not limited to client roundtables, conferences, and seminars
    • Other innovative approaches to market that support the growth and brand building
  • Track, monitor, and evaluate integrated marketing activities and accomplishments
  • Collaborate/Coordinate with appropriate resources, including subject matter specialists, service area leaders, client service professionals, account developers, marketing and communications personnel and various shared services, to execute and/or leverage integrated marketing programs
  • Contribute innovative marketing ideas and solutions that support long term growth
  • Develop and maintain overall campaign budget and utilize sound marketing methods to ensure programs are implemented cost-effectively and implemented to achieve desired goals for building revenue, relationships and reputation (ROI development and tracking)
  • Collaborate with regional leads to ensure marketing and communications strategies and tactics are supported appropriately

About the team

The team consists of a group of seasoned marketing professionals who are passionate about marketing, who seek innovative ways to position the firm and support growth. Reporting to the Director, Field Marketing, the Senior Marketing Manager is self-motivated, energetic, driven for success and results oriented. You will be expected to work closely with the national team and various leaders and practitioners across multiple service lines. The Senior Marketing Manager is also responsible for mentoring and coaching a team of direct reports.

Enough about us, let’s talk about you

You are someone who has:

  • Minimum 10 years of marketing/communications experience, with a focus on strategy, planning, budget management and implementing integrated marketing communications campaign programs designed to build relationships and revenue.
  • Specific experience in the financial services industry is required, with understanding of market segmentation and customer relationship management/databases.
  • A minimum of a bachelor’s degree in Communications, Marketing or Business.
  • Strong writing, negotiation and project management skills, with ability to work with all levels of an organization.
  • Experience in a management role with direct reports
  • Experience in Business-to-Business marketing
  • Experience in developing marketing and communications strategies that are aligned to business strategy and sales


Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:

  • Lead the way: Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.
  • Serve with integrity: Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.
  • Take care of each other: We look out for one another and prioritize respect, fairness, development, and well-being.
  • Foster inclusion: We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.
  • Collaborate for measurable impact: We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.

The next step is yours

Sound like The One Firm. For You? Apply by [insert date].

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action PlanReconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

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